Padre Azul Destination – London

By Promotions

Padre Azul sponsors a beautiful night in London, on the 28th floor of Millbank tower in Westminster London. Guest were amongst the first in London to taste the Super Premium Tequila in all of the UK.

DISTRACTION is a new experiential club night that explores the blurred lines between our perceived reality and the distractions that prevent us from connecting with one another. We take our guests on a journey through dance music from Disco to House and Techno whilst exposing our guests to new art installation pieces and live music performances.

Distraction aims to bring new experiences to an invite only party that aims to partner with Padre Azul again and some very exciting partners for the official launch party night this fall in London. Subscribe to our YouTube channel to keep up to date.

Arnold Schwarzenegger’s 7th Westime charity event

By Lifestyle, Promotions

5,32 million USD raised for the After-School All-Stars foundation

Last weekend it was time again: 150 generous supporters from all over the world came to the “7. Annual Westime Charity Event “at the home of Arnold Schwarzenegger in Los Angeles. Corresponding to the dress code “upscale vests”, guests with cowboy hats and western boots came to the event sponsored by John Simonian of Westime, a luxury watch store. It was a tense night with music acts, performances by the post-school All-Stars dance company Bell Gardens Intermediate, many surprises and touching moments. At the end of the evening, a staggering $ 5.32 million was raised to support the ASAS organization. One of the highlights was the live auction by Matt Isemann and actor Tom Arnold. The comedian made the guests laugh and loosened their purses for great experiences and auctions. For example, Leila and Alex Hormozi donated $ 1 million of @gymlaunch alone. Among the auction pieces was art by National Geographic Photographers donated by the National Geographic Fine Art Gallery. And by artists such as the German “The Emotion Artist” Alexander Höller, Fabian Perez, Niclas Castello, Jin-Woo Prensena, Fidia Falaschetti, Arthur Williams, Danielle Weber, Joe Everson, Greg Williams, Brad M Matthews, Nick Moss, and Francesco Clemente.

Among the guests:

The relaxed western party included actor Gabriel Luna, who plays Terminator Rev 9 in Terminator Dark Fate, colleague Ralf Moeller, Patrick Schwarzenegger and Patrick Knapp-Schwarzenegger with his wife Bliss, who was delighted “To be able to buy Padre Azul Tequila. The Cult Tequila, made in Mexico, is distributed worldwide by the Austrian Padre Azul company by founder and Hans-Peter Eder. At the Padre Azul Bar, people met to enjoy a pure tequila or a cigar. Host Arnold Schwarzenegger also tried the “good stuff”. In the Goody Bag, each participant received a special 18-month-old Padre Azul Tequila bottle as a gift. This was especially well filled this year. Schwarzenegger’s friend Michele Malenotti, owner of legendary cult leather jacket label Matchless London celebrating its 120th anniversary this year, donated each guest a limited matchless “After School All Stars & amp; Schwarzenegger “leather jacket from the anniversary collection with the signatures of Arnold Schwarzenegger and Michele Malenotti.

The event and the story:

Through the tireless efforts of Arnold Schwarzenegger and Westime, the annual event brought together $ 12.8 million so far. The money goes completely to the American Afterschool program, which takes care of children from low-income families and underserved students in the time of 15 – 18 o’clock. Students of the After-School All-Stars Foundation receive tailor-made support in the following five areas: Academic Preparation, Career Counseling, Health and Wellness, Visual and Performing Arts and STEM. “I started the After-School All-Stars program because I saw a great need for children to be able to learn well and safely between 3pm and 6pm,” says Arnold Schwarzenegger. “I could not be prouder today to see what a great program it has evolved and how it is recognized in the business world. I thank John Simonian of Westime, and the many fantastic and generous sponsors and partners who have come to give and to support the students. You are the wind between her wings that makes her rise. ”

“To support the foundation that Arnold founded, seven years ago, we just wanted to create a very relaxed Westime event in his home,” said John Simonian of Westime. “Without losing its relaxed character, the event has brought in more money every year. This year was the most successful ever and it is a great endorsement that everyone – from Arnold, the ASAS team, the guests and the Westime friends who donate – believes that the organization enriches the lives of disadvantaged children in our country. ”

“I am Governor Schwarzenegger and John Simonian and all supporters and partners, incredibly grateful for the generous support this year,” said Ben Paul, president and of After-School All Stars. “Through this event, people from all over the world have committed to helping us support our youth. You have made a clear statement for investing in our youth. Sue support our mission to promote children and help them master the school and life. ”


About After-School All-Stars
Founded in 1992 by Arnold Schwarzenegger, the After-School All-Stars (ASAS) Relief Organization is a leading national provider of comprehensive school afterschool programs. The mission of the organization is to ensure the safety of children and to help them succeed at school and in life. Through the programs, students in low-income communities will have access to free programs that provide school education support every day, as well as health and fitness activities. More than 90,000 children from 19 US locations benefit from ASAS.

VIP crowd at the ´Schmuckstars 2019’ in Vienna

By Promotions

Big VIP rush at the ‘Schmuckstars Awards’ by Christian Lerner in the brand-new ANDAZ Hotel in Vienna – around 450 guests including opera singer Daniel Serafin and Mr. Ferrari Herbert Kaspar celebrated the award winners. The trendy premium tequila, Padre Azul, in which Patrick Knapp Schwarzenegger is involved, provided cool drinks for the hot beats. Padre Azul Boss Hans-Peter Eder brought as a special gem not only his wife, the Mexican Adriana Alvarez Maxemin, but also a typical “Caterina”, which was artfully decorated with over 500 Swarovski stones in the Mexican national colours. The stones were contributed by Padre Azul partner Georg Weis of the Swarovski family. The Caterina figure symbolizes the Day of the Dead, a day of joy in Mexico. Therefore, the Tequila also adorns a skull. After the Padre Azul Reposado was awarded double gold at the Women’s Wine & Spirits Awards in 2019, it was not surprising that it was also being tasted by prominent ladies such as the Austrian singer Doretta Carter, presenter Silvia Schneider and designer Niki Osl.

And of course, ADABEI TV was there:

The Gala Night of Watches and Jewellery was celebrated for the first time at the Andaz Vienna on the Belvedere. The ´Schmuckstars Awards‘ were honoured in ten categories, such as Goldsmith of the year and Gem of the year. The celebrity guests have estimated at Adabei.TV how much the world’s most expensive jewellery costs and talked about their favourite and most expensive jewel.

Photos © Schmuckstars


By Promotions

C & P Immobilien AG invited in Graz for the first time to a cigar night with the well-known humidor and cigar producer Daniel Marshall and the actor Ralf Moeller.

Stars like Andreas Gabalier as well as customers and friends of the hosts celebrated on the roof terrace of the recently awarded “Office of the Year 2018” headquarters of the Styrian real estate company in Graz Puntigam. As a special highlight, the famous “Golden Torpedo Cigar” of the exclusive brand Daniel Marshall, wrapped in Florentine gold leaf, was served.

Daniel Marshall (humidor and cigar guru), Ralf Moeller (actor, action star), Hans Knauß (C & P customer & partner, former ski racer and ORF commentator), Ing. Thomas Schober-Plankl (board member C & P Immobilien AG), Andreas Gabalier (Austrian music star), Ing. Markus Ritter (CEO C & P Immobilien AG)

Ralf Moeller (actor, action star), Ing. Thomas Schober-Plankl (CEO C & P Immobilien AG), Ing. Markus Ritter (CEO C & P Immobilien AG), Daniel Marshall (humidor and cigar gymnast)

Daniel Marshall (humidor and cigar guru), Ing. Markus Ritter (CEO C & P Immobilien AG), Andreas Gabalier (Austrian music star), Ralf Moeller (actor, action star)

Hans Knaus (C & P Customer & Partner, former ski racer and ORF commentator), Wolfgang Siener-Schröttner (C & P Sales Manager), Philipp Schörghofer (Austrian ski racer), Mag. Werner Klausner (RK & P Sportmanagement GmbH)

Fotos: C&P Immobilien AG

Share your #padremoment

By Promotions

Post your Moment


At the end of the year we are bringing together all your best Moments with Padre azul Tequila!

> post your favorite moments with Padre azul to your Instagram feed using the hashtag #padremoment until January 31st, 2019.

> we are looking out for your posts and share the best! Out of these we will choose 9 that make it to the final voting on at the end of February!

> vote now: #padremoment

*the 9 posts for the online voting will be chosen by a jury

The official Tequila Glass designed by Riedel™

By Promotions

Tequila Glass by Riedel™

The famous glass manufacturer Riedel was commissioned to create a glass in cooperation with a 30-member jury consisting of producers, experts and business people, which meets the requirements of the agave fire. In the course of an elaborate selection process, they agreed on this elegant, now official Riedel Tequila glass.

This Padre azul special edition is engraved with the famous “Padre azul Icons” and you can order now for a special reduced price. 

Bar Convent Berlin 2018 Photos

By Promotions

Padre Azul at Bar Convent Berlin

Padre azul presented it’s Super Premium Tequila at the Bar Convent in Berlin.

Our Brand Ambassador Stefan Kretzschmar did a special bottle signing and presented our very exclusive Swarovski Cristalino Edition. See all the photos of Padre azul at Bar Convent Berlin 2018.

Padre at Bar Convent Berlin

Bar Convent Berlin 2018

By Promotions

Padre azul at Bar Convent Berlin
October 8-10, 2018

Special: Bottle Signing with Stefan Kretzschmar on Monday, October 8th, 1-3pm at our booth (7.2-A16)

No matter if you come by during the exhibition days or to our event with Brand Ambassador Stefan Kretzschmar, we are happy to present you our Super Premium Tequila.

You can find all information about this fantastic event here. See you there!

Padre at Bar Convent Berlin


Padre azul in Berlin

By Promotions

Tequila Tasting at KaDeWe
with brand ambassador
Stefan Kretzschmar

Padre azul at the luxury department store KaDeWe in Berlin. Tequila tasting and bottle signing with our brand ambassador Stefan Kretzschmar. 

On the legendary 6th floor of the department store, visitors were able to taste all three varieties of our super premium tequila. With Stefan Kretzschmar signing the bottles, it was the highlight of a week-long Feature of Padre azul at this fantastic location.


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