An idea is born

The magic of Mexico immediately captivated Eder. He was fascinated by the country’s culture and traditions, by the openness of the Mexican people, their pure love of life and, above all, by the importance they place on personal relationships. No matter what the appointment calendar says, in Mexico there is always time for friends and family.

There was another part of Mexican culture that particularly sparked Eder’s interest, not only the initiation ritual that he went through when asking for Adriana’s hand in marriage but also the status of agave spirits and, above all, of tequila. The Austrian inherited a passion for distillation from his father, who is known for the production of high-quality Vogelbeerschnaps, a traditional Austrian spirit made out of rowan berries, which he produces based on a recipe that has been passed down for five generations. For Eder, tasting real Mexican tequila was like a revelation, as until then he only associated the spirit with sliced lemon and headaches. It goes without saying that he was especially curious about the ancient art of tequila production.

Eder enthusiastically soaked up all the information he could find about tequila, still baffled by the fact that he had never tasted something similar back home in Europe. After introducing his discovery to his friends at home, Eder, Adriana and a handful of his similarly captivated friends made a decision: they would bring this amazing spirit to Europe, and with it, a glimpse into the Mexican way of life. Again, it was Eder’s Mexican father-in-law who played a decisive role. He encouraged the friends to create their own premium tequila brand. And that’s how Padre Azul was born.