A collage with the title "Burning Love". A red skull with fire on his head sits in front of the title. Behind is a man and a woman hugging. You see the spikes of the blue weber agave.
White text saying "A bold tale about love, time & friendship"

Our award-winning Padre Azul tequila is more than just a drink—it’s a love story.

Imagine a Mexican woman and an Austrian man, their exceptional love giving birth to this smooth, 100% blue agave super-premium tequila.

With flavors like vanilla and caramel, it’s a tale of love in every sip. Who knew a love story could taste this good?

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White text saying "The best of 2 worlds"

AUSTRIAN INSPIRED
Mexican Crafted

It started with a classic love story:
HP Eder from the Austrian Alps meets Adriana Alvarez Maxemin from Jalisco, Mexico, at a German university.

Their student romance turns into something deeper, leading to a life together.
Through culture shocks and long flights, their journey is filled with friendship and inspiration—a tale of love
bridging two worlds.

A collage with the title "Burning Love". A red skull with fire on his head sits in front of the title. Behind is a man and a woman hugging. You see the spikes of the blue weber agave.
Founder HP and his wife Adriana standing in front of a white wall looking at each other. Inbetween of them is a huge black skull. Next to it it is written "That's magic."
White text saying "Culture clash & honeymoon"

When Eder met Adriana’s family in Mexico, her father introduced him to tequila, changing Eder’s view from headaches to revelation. It wasn’t just a drink; it was a moment of connection and discovery.

A circle with a shopping cart on top of it. Above the cart it is written "Shop" in capital letters. In the middle of the circle it is written "Liquid love". The circle is shaking as it is a gif and guides towards the Padre Azul online shop.
Padre - Premium Tequila
White text saying "An outstanding experience."

The magic of Mexico immediately captivated Eder. He was fascinated by the country’s culture and traditions, by the openness of the Mexican people, their pure love of life and above all, by the importance they place on personal relations.

No matter what the appointment calendar says, in Mexico, there is always time for friends and family

White text saying "Magic times."

Eder, enchanted by Mexican culture, discovered a new world through tequila when seeking Adriana’s hand in marriage.

With a distillation passion from his father, who crafted Austrian spirits, Eder’s first taste of real Mexican tequila was a revelation. It changed his view, blending Austrian heritage with Mexico’s spirit.

Founder HP hugging his wife Adriana from behind while standing inside an agave field.
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”THIS IS The drink of the gods.“
HANS-PETER EDER
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Adriana dressed in a blue skirt and white shirt holding a white Blanco bottle while standing in an agave field.

A story changed lives

Eder, amazed by tequila, couldn’t believe he hadn’t tasted something like it in Europe. Excitedly, he shared his discovery with friends. Together with Adriana and a few captivated friends, they made a bold decision: bring this amazing spirit to Europe.

Thanks to Eder’s father-in-law, they were inspired to create their own premium tequila brand. That’s the heartwarming story of how Padre Azul came to life.

White text saying "A crazy idea. Until today."

Seeking perfection

After deciding to bring tequila to Europe, Eder, Adriana, and friends worked hard to find the perfect spirit. In a small distillery near Tequila, they discovered a fantastic tequila with vanilla and caramel flavors and an incredibly smooth finish. 100% agave, 100% handmade, 100% Mexico. It was the magic they sought to share with the world.

White text saying "Choose magic over the mundane."

Launched in 2016, Padre Azul was a success from the first day onwards. The friends received glowing feedback, and in the first year, their tequila won several awards.

What began as a love story turned into the creation of Padre azul tequila, known as probably the smoothest tequila on earth. It’s not just a drink; it’s a tale of unexpected magic.

A circle with a shopping cart on top of it. Above the cart it is written "Shop" in capital letters. In the middle of the circle it is written "Magic in a bottle". The circle is shaking as it is a gif and guides towards the Padre Azul online shop.
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